The simplistic answer is no! Not everyone is capable of writing content. We all can articulate our thoughts and speak out. Even introverts have a way to express themselves, but when it comes to content, especially for readers, various factors will make you a good writer. And yes, it may not be rocket science, but certain factors should be considered.
Content intent
Content is always going to be the king. But if there is a purpose behind your writing, it makes even more sense.” I write therefore I am” is a very narrow approach and you would get only your friends and family to go through your initial work. But if you want to explore more and reach more patrons, you should know why you want to create the content. Just don’t follow the trend; create your own. Bring the sophistication back to content curation.
Mass production vs meaningful material
Do you feel that writing content is an easy task, firing up your system and producing a piece of content? Well, no, you need to define -for whom are you writing and what do you want to achieve from it? Are you writing to make yourself feel good, or are you writing to add value to the reader?
Purpose of the content
Have you wondered whom you are writing for? Is it able to answer the pertaining questions? Is it able to entertain? Most creators who are working on a gig ensure that the piece created can provide a solution. It can show them the light in some way, clear the confusion. We all consume mindless content every day, but if anything, establishing that connection will build a dedicated audience.
Taking care of the requirements
SEO (read more), captioning, description, catchy headline and more! Make them your best friend. Understand the condition and create a plan to build. Grasp the posting and amplification process and different rules. . Your prowess lies in how well you bring out your creativity under these parameters.
Medium of content promotion
Different kinds of pieces can go on various platforms. They all have their requirements and rules. To use those parameters, you should be able to know and understand them. Study up, experiment and proceed!
Target audience
Defining the target audience is essential. You can not expect a common man to understand the sophisticated content. The material posted needs to align with knowing who is going to consume and respond to your posts.
Research
It’s hard to believe that what we see on various platforms is not planned and done well. Usually, a lot of effort goes into planning the content, background research and how and when to post along with where.
Strategize your writing and make sure you can promote it. Running great advertisements is not going to encourage you. Being a creator is just a tiny part of it. Understand and then be great at it. Do not try the verbal diarrhea, instead become the calculated, imaginative and strategic creator. And then you can be a great content creator.
A mother of two, Preeti Bhandari is a colloquial writer. She believes in simple living which reflects in her writings. As the Editor of Narisakti, she intends to use her vast experience to propel this platform to a cult status among entrepreneurial networks. When not writing she is quilling, both with paper and thoughts.